Reputation Expert Discusses Effective Online Reputation Management

It takes years to build a reputation and only minutes to wipe it all off. There are several high profile cases that stand testimony to this fact. Blogs, articles, press releases, review sites are just some of the many tools that can be used to wreck havoc on someone’s well earned name and fame. All it takes is a few hours, and the company’s reputation is lost- sometimes forever. Keith Griggs is a well known SEO specialist who helps companies to manage their name on their internet through his site, http://reputationmanagementexperts.co.uk.

“As the old adage goes, ‘the evil that people do, lives after them’. Reputation is everything for companies, especially small and medium businesses. People are realizing that it is easy to imprecate by writing negative reviews and blogs about companies. These will often rank higher on Google than positive reviews, thanks to the search engine’s algorithm that places importance on user experience,” says Keith.

Independent research has proved that almost 72 % of people research companies on the internet through social media sites before making a purchase. And 59% of these people use social media sites again to air their grievances. “It is surprising to see how negative views go viral. Case in point- The Amy Bakery Co. fiasco! Thousands of reviewers (some of whom hadn’t even visited the bakery) tore the owners’ arguments to bits and pieces,” says Keith.

He lists out 5 important issues that have to be paid attention to. Effective monitoring is the first thing that should be considered. Google alerts are a great way to do so. Another important thing to be done is to stake your claim on your name and brand online; not only on your domain name, but also on sites such as Google+, Facebook, social review sites like Yelp, Foursquare etc. This prevents the mischief maker’s content coming up through an exact name search match.

Not only making a claim, but it is important to also remain active on social review sites. When faced with negative content, make sure that it is addressed immediately. If it can be removed, then steps should be taken to do so. And if this cannot be done, make sure to post a reply to the complaint. But reply carefully, because an impromptu reply can do more harm than not.

About Keith Griggs and Reputationmanagementexperts.co.uk:

Keith Griggs is an online reputation management expert who regularly features on prime time television to address and express opinion on issues. Through his company, he has helped hundreds of clients manage their name on the internet. To know more, visit, http://reputationmanagementexperts.co.uk/2013/04/5-powerful-online-reputation-management-strategies-you-can-count-on/

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Increase Sales at Farmers Markets and Fairs this Summer with Custom Candle Labels

Lightning Labels, custom label and sticker printing leader, is encouraging manufacturers to boost their marketing tactics this summer with custom candle labels, which will make products dazzle at farmers markets and elsewhere this season.

Summer is officially here, and that means it’s prime time for festivals, art shows and farmers markets in particular, as warm weather brings high demand for produce and handmade goods. As consumers across the country fill their summer schedules with visits to these shopping events to seek out new products, candle manufacturers can get ahead of the competition by embellishing their items with custom labels.

According to the U.S. Department of Agriculture, farmers markets have been growing in numbers across the country for the past two decades. In 2012, the agency listed 7,864 farmers markets in its directory, up nearly 10 percent from the number registered the year before. These events present a great opportunity for candlemakers, as they help businesses introduce themselves to new consumers, test products, bond with loyal followers and establish themselves within the community.

“Candle manufacturers planning to showcase products at farmers markets this summer have a busy season ahead of them,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “Businesses that want to attract passersby at these markets will have to ensure their product packaging is appealing and unique. Lightning Labels can help candlemakers give their products the look they deserve with high-quality, durable custom candle labels.”

Professional Candle Labels Are a Smart Way to Boost Brand Marketing:

With such a busy season ahead, businesses shouldn’t delay ordering professional candle labels that flaunt their products’ qualities at farmers markets. Here are two reasons why custom labels for candles are a smart way to jump-start branding efforts:

1. Quality Labels for Candles Can Withstand the Heat: Candlemakers are well aware that containers and labels for their products need to be flame-resistant, above all else. Lightning Labels’ labels for candles are created to withstand heat and maintain an untarnished appearance. They aren’t just safe – they’re attractive too!

2. High-Quality Digital Printing Can Make Candle Labels Dazzle: While farmers markets are a great way to interact with target audiences, businesses often have dozens of stands to compete with for shoppers’ attention. Lightning Labels’ digital printing techniques create full-color, highly detailed labels that embody the manufacturer’s brand and command attention.

To celebrate Independence Day, Lightning Labels is offering offering 15 percent off new orders placed online through July 8, 2013, using promo code JULY4 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. The plant will be closed on July 4th and 5th for the holiday. Visit LightningLabels.com online anytime for details!

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Google+, Facebook, Twitter (@LightningLabels), Pinterest and LinkedIn.

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Summer Skin Care: Tips to Make Customized Cosmetic Labels Hot

Lightning Labels, custom label and sticker printing leader, is excited to announce summer is here, and now’s the perfect time to glam up products with customized cosmetic labels. Personal care and beauty manufacturers can expect a surge in sales as consumers gear up with items for the season.

The warmer months are a busy time of year for these businesses. Whether shoppers are looking to protect themselves from the sun or glam up their appearance for summer events and vacations, manufacturers have to be on their game if they want to take advantage of the incredible sales opportunity that summer has to offer. Brands looking to boost marketing endeavors can give their products the makeover they need with customized cosmetic labels from Lightning Labels that are both attractive and durable too.

“Summer is an exciting season for consumers and the beauty and personal care industries,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “As brands come out with new skin-protection and cosmetic products, the right packaging can ensure these hot items stay fresh in consumers’ minds. Meanwhile, existing products often need a reboot as well to remain relevant to shoppers. Lightning Labels’ cosmetic label printing can give items the summer look they need to generate sales.”

2 Design Tips for Making Labels for Cosmetics:

Summer marketing can be an exciting activity for consumer brands of all kinds, especially for makers of personal beauty care and bath and body products that invest in high-quality labels for cosmetics. When designing stickers and labels, consider the following two tips:

1) Opt For Color in Cosmetic Label Printing: Long gone are the cold dreary days of grays, browns and black of cold weather. As temperatures rise, consumers opt for colorful products and are looking for bold brands that can match their enthusiasm for the season. Lightning Labels’ digital cosmetic label printing offers manufactures a seemingly infinite supply of hues and tones to choose from to make products stand out on store shelves and online.

2) Make Custom Cosmetic Labels Timely: Nothing spurs demand for products quite like urgency. Take advantage of the seasonal marketing opportunity to offer limited-time items created especially for summer months. Manufacturers don’t even need to create new products; they can turn their tried-and-true best-sellers into collectibles easily by investing in variable image label printing. Lightning Labels’ variable printing creates unique stickers and labels using text and graphics. Every product is packaged with a label that is unlike any other, creating fun, original items for shoppers.

As manufacturers reboot branding with customized cosmetic labels this summer, Lightning Labels’ solutions are available to meet orders quickly and offer affordable rates.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Facebook, Twitter (@LightningLabels), Google+ and LinkedIn.

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Budget Remodeling: Mihalko’s Can Help Homeowners who’re Short of Money

Home improvement projects often start with the best intentions, but often end up as disasters, mainly due to lack of adequate planning. Mihalko’s General Contractors of Pennsylvania make it easy for home owners on the budget front.

“We save by planning well and being creative with the budget. Whether you’ve planned a complete makeover or just a change of décor in a single room, costs are more than likely to add up. Keeping a tight hold on the budget not only saves you money, but sometimes relationships as well,” says the spokesperson at Mihalko’s. They have been serving West Central Pennsylvania, including Johnston, Altoona, and Latrobe for more than 30 years.

Answers to questions like, ‘what is the average cost of a kitchen/bathroom remodel’ are answered earnestly and forthrightly by the company. An honest estimate helps clients to reassess their needs and make a choice between the changes that are essential and those that can wait.

“But this does not mean that we discourage clients. Innovation and creativity can always help address budgeting constraints. For instance, smart lighting is cheap, yet it has the potential to drastically alter the look. Also sometimes, buying new furniture is not needed or cannot be afforded. We offer to re-upholster the entire furniture. A new look is instantly achieved with just a change in fabric,” adds the spokesperson. Besides remodeling, home additions and renovations, they also offer emergency disaster service. This includes fire and water restoration, fire and smoke damage, water and ice damage, etc.

But quality is never compromised; in fact the Company conducts routine onsite quality inspections on every job. And if there is a problem with delivery, a dedicated full time Service Manager takes charge.

About Mihalko’s General Contracting:

Mihalko’s General Contracting Company is a Pennsylvania based company that specializes in home and exterior remodeling/renovating. They offer custom made solutions for kitchen/bathroom remodeling. The Company also specializes in emergency disaster services, besides selling furnishings and fittings at wholesale prices.

To know more or to call them over for a free in-home estimation, visit, http://mihalkoscontracting.com

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Make Products Pop Like Fireworks with Custom USA Stickers

Lightning Labels, a custom label and sticker printing leader, encourages manufacturers to prepare their products for the Fourth of July and other patriotic summertime events by using USA Stickers. Products can be just as American as apple pie in time for Independence Day, which can make them the perfect addition to themed cookouts, family gatherings and other summertime events.

These custom stickers don’t have to be utilized only in July, either. Businesses and individuals can create red, white and blue stickers and labels that showcase year-round American pride, attracting support and garnering sales from current and prospective buyers.

Why ‘Made in the USA’ Labels Matter:

More than ever, consumers are reading labels of products they currently use and those they are thinking about purchasing, and sometimes, what’s on the label makes or breaks sales. But ingredients aren’t the only consideration people take when poring over labels – “Made in the USA” labels show buyers and prospects that the manufacturer supports the country. That can be a big benefit to businesses and others, as American consumers look to boost the domestic economy.

“With the troubles our economy has faced, more people are making a conscious effort to buy local products, and this applies to goods made in America, too,” said AnneMarie Campbell, Business Development Manager at Lightning Labels. “When manufacturers display the fact that their products were made in America, more people will want to support the company in hopes to support local businesses and, ultimately, the economy.”

2 Ways to Make Red, White and Blue Custom Labels and Stickers Pop:

Chances are other manufacturers will also plan USA-themed designs in time for Independence Day, so here are two ways to make red, white and blue custom labels and stickers stand out from the competition:

1. Use Custom Stickers to Tell a Story

While “Made in the USA” labels are a great idea and are impactful enough on their own, larger custom stickers can be used to tell people a bit about the product and its patriotic background. How many local workers does the business employ? Does the company support military efforts or donate to veterans’ charities?

2. Make USA Stickers Timeless, Not Timely

Although American-themed stickers are great additions to products around the Fourth of July, they can be designed to outlast the summer. Making these stickers attractive and informative yet timeless in the sense they don’t mention specific dates or months may serve to remind consumers that the manufacturer supports America all the time – not just on Independence Day.

Customers of Lightning Labels, past and present, who already have great labels to showcase, are encouraged to share them in the company’s Annual Photo Contest, running now through June 30, 2013. Winners will be chosen through fan votes collected on Facebook in a public voting period to follow the photo submission period. Amazing prizes include an Apple MacBook Air laptop, an iPad Mini and a Kindle Paperwhite, as well as hundred of dollars in label credits that can be used toward future projects. Enter the Lightning Labels Photo Contest today.

About Lightning Labels:

Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers’ labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), Pinterest, Google+ and LinkedIn.

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No 1 Décor Celebrates Launch of New Waterproofing & Roof Painting Service with Super Discounts

Customers choosing to buy paints and other sundries through No. 1 Décor will now receive a flat 20% discount. They also get a 10% discount on labour costs for painting for the entire month of July.

Offers such as these and many more are a part of the announcements made by No. 1 Décor to celebrate the launch of their new waterproofing and roof painting service.

“2013 has been a super year for us; we’ve not only been diversified our business, but have also been voted as the most reviewed website on freeindex.co.uk- a business directory,” says a spokesperson for the Glasgow Decorators. The reviews were an honest opinion of customers who were asked about their judgment on the service provided.

“Customer satisfaction and honesty is the cornerstone of our business. We have been in the business for several years now, and have been able to survive despite the economic conditions only because of our commitment to our core principles,” says Mark of No 1 Décor. They cover the whole of Glasgow and the surrounding areas as well. They also offer free estimates and advice to interested customers.

Commenting on the new service, the spokesperson adds, “Summer was a blink-and-you-miss affair this year. In fact, the Met Office has predicted that we could be facing a decade of wet and soggy summers. Waterproofing and roof painting have become a must to prevent homes from leakage and damage.” The company provides waterproofing solutions and products that are geared towards the peculiar needs of the customer. For instance, if roofs and terraces do not have an adequate incline Arcathane is used, but if there is no problem with the slope Arcaroof is used.

A survey conducted by HSBC Bank found that tasks such as tidying up and fixing damaged paintwork can fetch better results than expensive DIY projects. In fact, a botched up DIY job would affect the value of your negatively- it is much better to leave the job to professionals.

About No.1 Décor Mark Collins and his team of decorators manage No. 1 Décor. They provide painting services to the whole of Glasgow.

To know more, visit, www.no1decor.co.uk

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Tag Systems Proud to Announce TagTrak – A Weapon in the Fight Against Tractor Crime

In rural areas throughout the UK, tractors are being stolen every year as highly organised criminal gangs target this type of heavy farm machinery. Farms all over the UK have been affected and it is estimated that the value of stolen tractors, as well as other farm equipment and machinery, has reached £3 million per year. This includes tractors, quad bikes, diggers, trailers and more.

A second hand tractor can be sold for between £50,000 and £100,000, which makes these vehicles a desirable target. Many of the ignition keys in tractors are standard and a typical tractor will have much fewer anti-theft features than a car. Once these vehicles are stolen, they can be sold for profit and shipped out of the country, to buyers as far away as Australia.

At this type of theft can be devastating for rural farm owners and can mean an enormous financial loss, it is crucial that anyone who owns a tractor or other farm equipment take measures to protect it. The problem lies greatly in the lack of security surrounding tractors and how easy they are to steal, so the answer is to install security systems that will discourage this type of crime from happening.

Fighting Against Tractor Crime

Tag Systems, the specialist security solution provider, have developed a product that will be a very effective weapon in the battle to ensure security for tractors and farm equipment all around the country.

TagTrack is a tracking device that has already been proven to be successful in recovering stolen vehicles in many other sectors. It has been used to this effect in the construction and building sectors on high value vehicles such as excavators and diggers, which are also often stolen. The system is simple to set up and operate and customers have complete control over the vehicle. The tracking device can be installed quickly and easily and then can be transferred from vehicle to vehicle.

The system works by tracking the movement of the vehicle in order to detect any unauthorised theft or use. Tag Systems offer a 24 hour remote monitoring service, which provides a first response that can facilitate the swift recovery of any stolen piece of machinery. This means that farm owners can rest assured that their high value equipment will be safe from theft.

About

Tag Systems is one of the leading pioneers of wireless security solutions. Established back in 1996 this specialist security solution provider leads the market when it comes to flexible wireless security solutions. These specialist systems combine flexible installation with robust build quality and proven reliability.

If you have a remote location that you need protecting then this leading wireless specialist can offer practical and cost-effective solutions.

Contact

Website: www.tag-guard.com
Tel: 01427 666111
Address: Merlin House, Gibson Road, Hemswell Cliff Business Centre, Gainsborough, Lincoln, DN21 5TL
Email: sales@tag-guard.co.uk

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