New media start-up HDSplash has launched a toolkit for making professional videos on a small business budget. The toolkit features the combination of a DIY online animation maker based on templates and a creative editing team who ensures the video is ready for distribution. HDSplash was founded to fill an empty niche between high-end video production and amateur multimedia. The move ensures the benefits of video marketing are accessible to businesses of all sizes.
Premium video content has become one of the most important means of reaching out to audiences and sustaining their attention and loyalty. Brands are using whiteboard animations, dynamic visual graphics, and video clip storytelling to establish themselves in the market and secure a steady stream of new leads. Online, videos are powerful tools for maximizing viewer engagement and increasing the time visitors spend on websites.
In the present media environment, small businesses stand to benefit from the popularity of well-done animations and video marketing content. In the past, however, professional-grade video has been prohibitively expensive for businesses with limited marketing funds and manpower. HDSplash presents a low-cost alternative for these businesses.
HDSplash founder, Don Abbott says “As we all know by now, video content is extremely important for website search engine optimization and viewer retention. And as a small business owner I’ve learned how crucial it is to diversify your services if you want to thrive and grow. While Abbott Media Productions specializes in custom video and animation it’s labor intensive and usually not in the budget for most small businesses. We realized that there were tens of thousands of entrepreneurs all across the country that wanted and needed high quality, inexpensive animated video content for their social media and web sites, and voila, HDSplash.com was born!”
HDSplash offers 3D animation templates to brands who want high-quality multimedia, but are either unable or unwilling to commit to an extended, high-cost production project. With pre-packaged templates, the most labor-intensive steps of a traditional storyboarding are bypassed. The process of ordering and receiving branded, market-ready video content is simplified, resulting in lower prices and quick turnaround for buyers, yet without quality compromises.
The customization tool enables low-cost video production. Users can choose the best template for their message considering its colors and graphics, animation sequences, and soundtrack. Next, in-house media experts at HDSplash review and polish the piece to assure its professional quality. This is done on a fast and efficient timeframe of two business days. After editing, the finished product is ready to distribute online on television, or both.
HDSplash expects its template-based service to change how businesses with small to medium-sized budgets engage with their target audiences.
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